1.White-hot competition forces us to pay attention to product quality, with appearance bearing the brunt

Market work must pay attention to the changes in the macro economy in real time, especially the development trend of the industry in which the products are applied. In 2024, it is indeed a relatively "volume" year, whether it is a sharp decline in the demand for building materials industry due to the real estate downturn, or the overcapacity of photovoltaic destocking, forcing the competition of products to become white-hot. Some enterprises would rather reduce the gross profit margin for order to ensure survival, it can be seen that there is no quality, cost-effective products, it is difficult to occupy a place in the market. For new customers using our products for the first time, appearance is often the key to attract customers. The market significance of improving quality is: quality is the most important factor in the competitive advantage of enterprises, appearance quality is the most prerequisite condition in the competition for the market, coupled with the use of flexible and fast ways to provide users with satisfactory services to obtain market competitive advantage.

2.Internal quality is the basic, appearance quality is the premise, equally important

Research finds that market share is the main source of profit. However, sustained market share mainly comes from the leading position of "the relative quality of the product or service perceived by the customer". "Relative" means to compare with competitors, "can feel" means to stand in the user's position, rather than standing in the manufacturer's position to see the problem. Therefore, the internal quality and appearance quality are equally important, and only by maintaining a two-way leading position can it help to increase market share. Compared with the internal quality of the product and the appearance quality characteristics, the internal quality is the main and basic, and the appearance quality is only meaningful under the premise of ensuring the internal characteristics.

3.How to control product appearance quality?

Why is that? Mainly, poor appearance is often the focus of the production department and the quality department, and it is indeed difficult to control. Production employees sometimes think that orders must be shipped to the maximum extent possible, and are not willing to spend more hours to repair poor appearance. However, the quality personnel are worried about triggering customer complaints and think that they have to replace it with more costs. The reason is that many poor appearance can not be determined by professional instruments, and the quality of appearance is determined by people's feelings.

(1)Sample comparison

For the disputed appearance of poor, if there is a prior retention of the same sample, you can find the sample for comparison, you can be clearly determined. Of course, the appearance of the sample itself is not forever unchanged, the sample should also be updated in real time according to changes.

(2)Outsider decision

Poor appearance is different from the determination of performance and function, and the standards of outsiders are actually closest to customer requirements. Professional inspectors face poor appearance every day, often subconsciously more and more stringent inspection, over time, often higher than the original set standards. So it might be helpful to get some outsiders involved, listen to their opinions, and come to a conclusion using data voting.

(3)Get customer feedback

First, on the basis of not affecting the quality image of the company's products, you can directly ask customers from the side, consult their opinions, and obtain first-hand information. Second, if the product is returned due to the appearance, the acceptance degree of the customer for the appearance quality can be collected, the accumulation of data resources, the formation of the appearance inspection standard, and the regular update.

Finally, the appearance quality is a show of the fine management of the enterprise, and the emphasis on the appearance of the product is the focus. The pursuit of perfect products, we must start from a small point of view, constantly optimize our production process, ensure that the internal quality performance is reliable, external quality excellence, in order to make our products stand out in the competition, open up more quality customers and markets, cast a "hundred years FGI" bright road.